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Bringing Warmth to Children: Raiz Federal Credit Union’s Partners with UCF’s “Jackets for Kids” Initiative

December 18, 2025

As the holiday season approaches, many families are struggling with rising costs, making it increasingly challenging to meet their essential needs. In such difficult times, a simple act of kindness can make a world of difference. One initiative that stands out this year is the ā€œJackets for Kidsā€ campaign, spearheaded by the Underserved Communities Foundation (UCF) in partnership with Raiz Federal Credit Union.

A Commitment to Community

In a heartwarming display of community support, Raiz Federal Credit Union recently raised enough funds to donate 245 warm jackets to underserved students across the Borderland region. But the generosity didn’t stop there! With the help of additional UCF partners and donors, the initiative ultimately provided jackets to 550 children, from pre-K through high school. This effort ensures that these children can stay warm during the holidays and feel a sense of security as they head to school.

Max Villaronga, the President and CEO of Raiz and Chairperson of the Underserved Communities Foundation, expressed immense pride in the Raiz team’s commitment to surpassing fundraising goals. He noted that such efforts reflect the credit union’s long-standing philosophy of supporting the community.

The Joy of Giving

Diana I. Hastings, Executive Director of UCF, echoed this sentiment by emphasizing the power of community collaboration. ā€œThe Raiz teams exemplify the ā€˜people helping people’ philosophy,ā€ she said. The joy was palpable as team members not only contributed financially but also volunteered during jacket deliveries, sharing smiles and high fives with the children they were helping.

This year’s success story isn’t just about the number of jackets donated; it’s about empowering families and investing in children’s futures. Raiz Federal Credit Union’s ongoing partnership with UCF underscores its commitment to education and community upliftment, ensuring that every child feels safe and supported.

Looking Ahead

As we celebrate this incredible achievement, it’s clear that the spirit of generosity is alive and well in our community. Raiz Federal Credit Union continues to champion programs that positively impact the lives of families in El Paso and beyond.

If you’re interested in learning more about the Underserved Communities Foundation and its efforts to reduce poverty by empowering underserved communities, visit their websiteĀ for further details.

Together, with continued support and collaboration, we can make a significant difference in the lives of our children and community. Let’s keep the momentum going and spread warmth this holiday season!

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Holiday Closure: Raiz branches, call center, and operations center will be closed on Monday, February 16, 2026 in observance of Presidents' Day. Learn more