Raiz Federal Credit Union, an El Paso based digital-forward financial institution, is thrilled to announce its remarkable achievements in the realm of marketing. The credit union has been honored with nine prestigious awards recognizing its outstanding marketing and branding efforts. Raiz has received an esteemed CUNA Marketing and Business Development Diamond Award, three Marketing Association of Credit Union Awards, and five Cornerstone Credit Union League Pinnacle Awards.
“We are extremely proud to be recognized by the CUNA Marketing and Business Development Diamond Awards, the Marketing Association of Credit Union Awards, and the Cornerstone Credit Union League Pinnacle Awards,” said Alejandro Yu, VP of Marketing at Raiz Federal Credit Union. “These awards are a testament to our entire team’s hard work and creativity as we strived to redefine our brand and enhance our value proposition. We remain committed to providing our members with exceptional financial services and experiences, and this recognition further motivates us to continue innovating and pushing boundaries.”
The CUNA Marketing and Business Development Diamond Awards is a prestigious annual credit union marketing competition that recognizes and rewards creative excellence and outstanding results. Raiz’s exceptional rebranding campaign, including creatives for print, digital, and brand identity, has been awarded the Category’s Best Diamond Award. This award acknowledges the credit union’s dedication to innovation, creativity, and strategic thinking in its branding initiatives.
The Cornerstone Credit Union League Pinnacle Awards has awarded Raiz’s rebranding efforts in brand awareness, logo, video commercial (series), video non-commercial (single), and website as best-in-class within the credit union industry for credit unions between $750 million and $1 billion in assets in Texas, Oklahoma, Arkansas, Kansas, and Missouri. The Pinnacle Awards underscore Raiz FCU’s commitment to excellence and its ongoing pursuit of delivering exceptional experiences to its members.
Lastly, the Marketing Association of Credit Unions has awarded Raiz for its rebranding, logo, and outdoor advertising efforts. Raiz’s rebranding initiative specifically stood out among a highly competitive pool of submissions by winning the gold award in its category. This exciting win was accompanied by two additional bronze awards in logo, and outdoor advertising.
Raiz Federal Credit Union remains dedicated to exceeding expectations and providing its members with innovative financial services and experiences. These prestigious awards reinforce the credit union’s commitment to excellence and serve as a catalyst for continued growth and innovation in the future.
Awards that Raiz FCU received:
- CUNA Marketing and Business Development – Category’s Best Diamond Award – Rebrand
- Cornerstone Credit Union League Pinnacle Award – Brand Awareness ($750 million to $1 billion category)
- Cornerstone Credit Union League Pinnacle Award – Logo ($750 million to $1 billion category)
- Cornerstone Credit Union League Pinnacle Award – Video Commercial (Series) ($750 million to $1 billion category)
- Cornerstone Credit Union League Pinnacle Award – Video Non-Commercial (Single) ($750 million to $1 billion category)
- Cornerstone Credit Union League Pinnacle Award – Website ($750 million to $1 billion category)
- Marketing Association of Credit Unions Gold Award – Rebrand ($501 million to $999 million category)
- Marketing Association of Credit Unions Bronze – Logo ($501 million to $999 million category)
- Marketing Association of Credit Unions Bronze – Outdoor Advertising ($501 million to $999 million category) – Marketing Association of Credit Unions
For more information on the CUNA Marketing and Business Development Diamond Awards visit:
www.cunacouncils.org
For more information on the Cornerstone Credit Union League Pinnacle Awards visit:
www.cornerstoneleague.coop
For more information on the Marketing Association of Credit Union Awards visit:
www.macnetwork.org
